What are the typical weaknesses in Marketing Operations?

The biggest challenge in marketing operations is the growing complexity of the technology involved. CRM, CMS, Marketing Automation and Reporting are all sophisticated systems in isolation. Getting them to work together to create a seamless path from lead to sale, takes a great deal of technical knowledge.
It also needs an understanding of the end-to-end marketing and sales process, which can only come from experience. But people with this sort of technical knowledge and marketing experience are very rare.
Martrain has specialists such as Roy Lee, with the depth of marketing experience from working with some of the biggest tech vendors globally including Alcatel, Seimens, and Vodafone. We are system agnostic and have worked with Oracle Marketing CloudAdobe Experience CloudSalesforce Marketing CloudMicrosoft Dynamics 365.
Typically we increase clients’ pipeline by 10% within the first 6 months of engagement. So get in touch with Martrain Ltd and get control of your martech stack.
#marketingoperations #eloqua #marketoengage #powerbisupport #mops

Leave a Reply

Your email address will not be published. Required fields are marked *