The biggest challenge in marketing operations is the growing complexity of the technology involved. CRM, CMS, Marketing Automation and Reporting are all sophisticated systems in isolation. Getting them to work together to create a seamless path from lead to sale, takes a great deal of technical knowledge.
It also needs an understanding of the end-to-end marketing and sales process, which can only come from experience. But people with this sort of technical knowledge and marketing experience are very rare.
Martrain has specialists such as Roy Lee, with the depth of marketing experience from working with some of the biggest tech vendors globally including Alcatel, Siemens, and Vodafone. We are system agnostic and have worked with Oracle Marketing Cloud, Adobe Experience Cloud, Salesforce Marketing Cloud, Microsoft Dynamics 365.
Typically we increase clients’ pipeline by 10% within the first 6 months of engagement. So get in touch with Martrain Ltd and get control of your martech stack.
We have the best MAP consultants in Europe
We have a team of marketing automation experts who have lead best practice programmes at Vodafone, Motorola, Telefonica O2, Alcatel Lucent Enterprise and Plantronics. We are platform agnostic so whether you have Eloqua, Marketo, Pardot or HubSpot we can help.
Martrain experts utilise a wide range of software and platforms
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Marketing Automation Audit
Tech vendors tend to be early adopters of marketing automation. But it is complicated software and often doesn’t produce the results they expect for the cost.
To help them get value form the system Martrain initially carries out an audit to measure how well the marketing automation platform is used and how well it is integrated into other platforms like CRM and the website.
We do this by collating and analysing the activity within the marketing automation platform and CRM. We also interview the key contacts from marketing and sales.
We then produce an audit of:
- How well the client currently uses existing tools and solutions compared with industry best practice KPI’s
- The key gaps in capabilities i.e. where the client falls below the above KPI’s
- A set of actionable recommendations to enable the client to reach and exceed above KPI’s
- Recommendations workshop