- Empowering People
- Creating meaning & motivation
- Changing attitudes & beliefs
- Improving knowledge & understanding
- Raising morale
- Deepening involvement & ownership
- Developing self-awareness
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- Enhancing Performance
- Improving skills & competences
- Identifying & solving problems
- Increasing productivity & effectiveness
- Improving business procedures
- Customer relationship management
- Improving communication
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- Developing Customer-centred Culture
- Aligning purpose, vision & mission
- Accommodating diversity & conflict
- Developing shared values, norms &
behaviours
- Improving teams/departments cohesion
& co-operation
- Creating shared focus on the customer
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- Improving Systems & Processes
- Uncovering ineffective processes
- Systems that don't serve the customer
- Poor communication between technical
staff & users
- Involving users in design of systems
- User resistance to new systems
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