For over 15 years, top technology sales and marketing professionals have come to rely on Martrain for account profiling and sales lead generation solutions that work. Our goal is to help our clients target, prospect, and acquire new business and secure increased revenue from existing clients, while managing and provisioning their pipelines for the future.

Central to our focus is an intuitive and blended use of desk and telephone research used to uncover key technology sales intelligence about prospects and markets, and to inform future sales and marketing strategies.

We invest significant time and resources to ensure we fully understand our client's business, their products and service offerings, and the challenges and opportunities they face in their respective markets. We conduct research and draw on a wide range of data sources to understand our client's markets, business trends and competitive pressures. Using this approach we deliver campaigns that are fully focussed on meeting our clients' business needs.

Account Profiling
Gain an in-depth understanding of your ‘must win’ key accounts, their needs and business strategy, the politics in procurement and he thinking behind IT strategy. Leverage this account profiling information to promote your business and technology solutions. More >

Account Development
Ensure profitable account development by understanding you clients business intimately. Exploit this knowledge to refine sales strategies and increase both vertical and horizontal penetration. More >

Lead Generation
Identify, profile and track major projects that require your technologies and services and benefit from shortened sales cycles, increased closing ratios and, ultimately, more business. More >

Pipeline Management
Manage your prospects through the early stages of the buying cycle until full engagement is required, shortening the sales cycle and providing a detailed overview of your future business pipeline. More >

Research Services
Analyse specific market sectors and trends, refine value propositions and sales messaging and assess competitor presence in defined markets and prospect accounts. More >

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Overview | Clients | Case studies