SevenThree are a reseller formed by a management team from an ERP software background. The company sells the Pivotal CRM solution into manufacturing & distribution industries.

The Technology
Pivotal CRM is a software application that tracks, captures and consolidates all customer data. It enables customer-facing employees in sales, marketing, and customer service and support to more effectively manage relationships with customers and partners - and ultimately increase revenue and profit per customer.

The Challenge
Generate qualified sales leads from cold for a new sales force. Because the company is newly formed there is little track record around which to build a campaign. Target is to generate ten sales leads.

The Solution
A lead generation campaign is designed to follow up a mailing. Key decision makers in 250 companies targeted are IT Directors, Sales Directors, and Customer Service Directors.

The Result
From the companies targeted 14 sales leads are generated, in addition 26 companies are flagged for a future call, and 30 ask for information.

Recognition
The sales team are extremely pleased with the quality of leads that not only describe the opportunity in detail but also give background information about the reasons for the change and the attitudes of key influencers.

For further information on how we achieve results for our clients, please contact us.