Our client is a leading provider of extended ERP solutions for global enterprises. The company's integrated CRM suite is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. The solution integrates and manages information from existing front-and-back-office systems, third-party data, and other sources, turning every piece of enterprise-wide information into focused customer knowledge. With over 50 locations worldwide our client’s product offerings are used by approximately 13,000 active customers in over 90 countries. For five consecutive years our client’s customers have won the Gartner CRM Excellence Award.

The Challenge
The overall objective of the project was to identify CRM opportunities for both real time marketing and campaign management within a selection of 25 industry leaders from the Telco, Financial Services and Travel and Leisure sectors. Target individuals included Head of Marketing Strategy, Head of Direct Sales Channels, Head of On-Line Marketing, Customer Insight Director, CIO, Customer Services Director and the Call Centre Director where applicable.

The Result
The campaign produced 6 immediate meeting requests with short term requirements and 10 expressions of active interest for the medium to long term.

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