Our core competency is to assist our technology clients on a strategic level where there is a need to penetrate new and existing accounts more effectively and in greater depth. Our account profiling solutions deliver measurable business benefits in two key areas:

• We provide management with an insight into markets and prospect accounts so they can continually refine sales and marketing strategy, and;
  
• We proactively inform account managers of sales issues, and deliver new business opportunities enabling them to sell more effectively and intelligently.

Created as a method of delivering account penetration the Martrain account profiling service is designed specifically for sales and marketing professionals involved in high value, complex technology sales.

Account profiling provides our clients with a highly informed and strategic platform to market, and sell, at senior level with confidence. Utilising a blend of desk research and telephone communication we develop a detailed understanding of the prospects business and key areas for investment, as well as defining the politics in procurement and the thinking behind IT strategy. Our approach is focussed on building a picture of your prospects, their needs and future business strategy, then leveraging this to promote your business and technology solutions.

We work closely with our client’s Account Managers to enable them to seamlessly engage with the right people, fully empowered with the relevant background information, and with confidence that the prospect has a relevant project and wishes to engage in further discussions.

Key Intelligence
Intelligent account profiling and penetration, as opposed to simple lead generation, delivers a far more sophisticated product. Our approach is defined by our client’s sales research needs and is not limited to new business identification. Martrains focus, when account profiling complex prospects, is low volume high quality, often dealing with 20-100 accounts per campaign. Depending on the complexity of our clients brief we can spend between 3-30 hours per account profile. Account profiles can be tailored to suit your specific requirements and technology solutions, and can include any or all of the following information on the right of this page.

Please contact us for further information or to discuss your Account profiling requirements in more detail.

See also:
Account development | Lead generation | Clients | Case studies