It is well established that it is at least six times less expensive to sell to existing customers than new ones. Research has also shown that just a 5% increase in customer retention can lead to an increase of 25 - 100% in profits*.

Many organisations are missing out on this profitable business by failing to take simple steps to update and enhance their customer and prospect databases. Martrain can help you to address these data deficiencies and also advise on effective CRM approaches through CRM consulting.

See also:
B2B data verification & enhancement | CRM Services

* (Source: Bain & Co)

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