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Realise
the Potential of Customer and Prospect Data
The B2B customer and prospect data verification
and data enhancement service operates at organisation and contact
levels, verifying and enhancing specific information on customers
and targets, for sales, marketing and customer service purposes.
We will update and enhance your records via
our own and third-party databases and through desk and telephone
research. Depending on your requirement this might include:
- Verification of existing data at organisation
and contact level
- Enhancement of existing records e.g. addition
of business description, size, postcode etc.
- Collection of new data on existing records
e.g. identification of key buyers and influencers
- Sourcing of new data e.g. customer look-a-likes
to supplement existing data
- Customer intelligence e.g. gather information
on buying cycles, competitor activity
- Database profiling i.e. provide a detailed
understanding of your current customers/prospects characteristics
In addition we can arrange to carry out telephone
or email based customer surveys to provide specific feedback on
areas of interest.
Commonly a starting point would be some form
of data audit. This could involve a simple telephone survey or
a more sophisticated computerised data analysis.
Please contact
us for further information or to discuss your business requirements
in more detail.
See also:
Customer data services |
CRM Services
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martrain:
Gold Medal winners |
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Martrain
have won gold and silver medals in the Marketing Direct Intelligence
Awards.
The national awards recognise the importance of data and information
in Direct Marketing.
Martrain took two awards for projects involving the collection
and use of information and data with imagination and creativity.
The projects were short listed in the "Best Use of Telemarketing
for Data Gathering/Database Building" category.
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