How to get the most from your marketing technology for Digital Transformation

Marketing technology is obviously a great enabler for digital transformation. But often when we do marketing automation audits for clients we find they are only getting 20% of the value for the software that they should. There are two main reasons for this: Lack of technical know-how Tools like marketing automation platforms are actually really […]

Read More…

3 Reasons why tech vendors struggle with marketing automation and inbound

Although tech vendors were early adopters of Marketing Automation Platforms like Eloqua and Marketo, they often really struggle to get the results they expect from the hefty investment. The usual reasons for this are: The existing members of the marketing teams don’t have the required skill-sets. Typically tech vendors with mature marketing teams are very […]

Read More…

Why bother with persona workshops? iMaaS #2

What are you going to learn in a workshop that you don’t already know? You may think that persona and customer journey workshops are a lot of hassle and are just something agencies have thought up to squeeze more money from you. After all, you already know your marketplace and your solutions inside out, so […]

Read More…