Real-time CRM Lead Generation for CRM Vendor
The Client
Our client is a leading provider of extended ERP solutions for global enterprises. The company's integrated CRM suite is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. The Campaign
The solution integrates and manages information from existing front-and-back-office systems, third-party data, and other sources, turning every piece of enterprise-wide information into focused customer knowledge.
The overall objective of the project was to identify CRM opportunities for both real time marketing and campaign management within a selection of 25 industry leaders from the Telco, Financial Services and Travel and Leisure sectors.
Target individuals included Head of Marketing Strategy, Head of Direct Sales Channels, Head of On-Line Marketing, Customer Insight Director, CIO, Customer Services Director and the Call Centre Director where applicable.
The Results
A total of 16 new business opportunities where identified:
• 6 immediate meeting requests with short term requirements.
• 10 expressions of active interest for the medium to long term.