Account Based Marketing

As an experienced tech marketer you are bound to have heard of Account Based Marketing (ABM) but I suspect you are not exactly sure what it entails. The reason for that is because ABM has been around for over a decade and is constantly adapting to new marketing techniques and technologies.

We break ABM into two categories:

1. Research and Insight

This is when you research your target accounts to profile relevant:

Decision Making Units

Business Challenges

IT Landscape

Strategic Imperatives

Short term engagement opportunities

2. Sustained Engagement

Use that insight to market effectively to that account on an ongoing basis

But don’t panic, Martrain’s content and creative team can save you. We understand how the content is leveraged to produce leads. So we create everything to fit that purpose, whether it be on Twitter, Instagram, a blog, an ebook or a video. We can also teach you how best to use each piece to maximise the leads it produces.

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